Developing a powerful international brand for IPAF, the world authority in powered access.
The experience of R&M Marketing covers a broad spread of industries including agriculture, domestic products and travel, computing and telecommunications, food and drink, charities, finance, local government publicity, office equipment and, especially, construction and construction plant. It has helped build and strengthen IPAF's reputation as the world authority in powered access through:
• Strategic campaign planning and project management
• Daily contact with IPAF to react immediately to opportunities that arise
• Proactively identifying activities to help IPAF achieve its aims
• Production of print material in seven languages including the first Annual Report in 2007
• Widely promoting the IPAF Summit Conference since inception in 2003
• Production of creative work and media planning and buying for international press advertising
• Responsibility for market development on press advertisement sales and management of a major annual supplement in the UK construction trade press
• Developing international corporate identities with user’s guidelines. |
